By Talos 
Having a blog for your business boosts your chances of being found by more people online and converting these leads to sales. Content marketing is very powerful in business and blogging is a great way to leverage content. Running a business blog can be a bit intimidating, but it does not have to overwhelm you. Here are tips on how you can make your business blog look professional:
Use great visuals
Using images in between your content helps your readers to engage with your content. A lot of people have a short attention span and are after absorbing key takeaways. People retain more information when the content is paired with visuals compared to when it is not. For instance, you can add visuals like infographics or charts to highlight key takeaways in your content.
This even helps your readers spend more time on your blog as it is easier for them to remember the content. You might want to opt for the services of a graphic designer or buy a collection of graphics. You can know the right graphic companies to patronize by reading about the companies on us-reviews.com first before patronizing them. Furthermore, if you need a loan to finance certain parts of your business blog, you can read through US bank personal loans online reviews to know the right companies to get a loan from.
Optimize your blog lengths
Your blog post should be long enough to convey all the information you want to your readers, but not long enough to bore them. If you think you cannot convey all you want in a blog post, then try making the blog posts a series. Ensure you fit in the keywords you want without stuffing your blog post with keywords. Your articles should be detailed and quality. It should be something you will like to read yourself. However, studies show that longer blog posts rank better in search engines; some of the articles that are often showed in the top ten had an average of 2,000 words. Not all articles should be long though; remember that it is quality over quantity. Ensure the titles of your blog posts are always eye-catching so that visitors will stop to read them.
Use keyword research
You know what to write about your business, but you need to make research on what exactly people are searching for. No one wants to read a blog post that does not provide a solution to their problem or meet their needs. Keyword research gives you cues on what people are looking up on search engines. You can incorporate these keywords into your article titles and in your blog posts so that they have a better chance of ranking high on search engines and popping up in the top list. Keyword research also provides you ideas on what you can write about.
Blog consistently
No one requires you to be on a perfect blogging streak but you should not be on today and of tomorrow. Your readers will see you as someone who is not serious with their business. If you are not consistent, your blog will go stale. The more you blog, the easier you find blogging, and the more you build credibility for your business. You don’t have to devote your full time to writing about your business but set aside some parts of your time to do so because it is beneficial for your business.