The Unique Product Discovery Platform
The firm’s multibillion-dollar success was as a lot concerning the marketing because the product. The late-night advertisements begun by Ed Valenti and Barry Becher in 1978 ushered within the period of the infomercial, and made Ginsu the most Gadgets memorable model ever hocked on American TV. In 1938 Roy Plunkett found PTFE, or polytetrafluoroethylene, on the DuPont research laboratories while working with gases related to Freon refrigerants.
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