The 9 Biggest Beauty Trends For 2023
The newest beauty news, from product launches and industry updates to flash gross sales. Affordable price factors, viral products and a digital-focused advertising strategy continue to be drivers for the brand’s growth. Of course, Chan needed to discover a way to get the merchandise in people’s palms; the e-commerce website wasn’t enough. “At the time I had no following, I was just a one who needed to create this brand, I really had no thought what I was doing. After a successful regional Super Bowl ad featuring actress Jennifer Coolidge in 2023, e.l.f. doubled down with a nationwide advert spot.…